News
Our apples start with blossom - growing in groups of 5 with another flower in the middle. Bees come to the orchard to pollinate the flowers and from that point, our apples begin to grow.
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Pure Delight
Did you know that apples contain a variety of phytochemicals, including quercetin, catechin, phloridzin and chlorogenic acid, all of which are strong antioxidants.
Pure Delight
Russet – can actually be a good thing for flavour. Apples with russet are often sweeter than apples growing next to them with perfect skin. Some people see an apple with ‘russet’ on the skin and think there must be a defect – but it’s usually just an indication that there have been droplets of moisture sitting on the apple whilst it has been growing during Spring.
Pure Delight
Redness often means more antioxidants, and some of our varieties even have redness on the inside! This redness is an indication of even higher than normal antioxidant levels. You can see this on our Hawkes Bay apples as they grow in the natural sunshine.
Pure Safety
We know our apples! In fact, Mr Apple can trace each carton of apples back to the small block of land on the very orchard on which they were grown. This means that we can assure the safety of every box of apples we deliver.
Pure Place
The water in Hawke's Bay comes from the pure rain that falls in the ranges and meanders along the plains, helping create the perfect environment for fruit to grow
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Pure Expertise
Nature is fascinating. It’s clever, intricate, and pure. Whilst you can’t improve on pure perfection, you can care and look after it. So, when nature stops, science takes over. Our world-leading tools and technology makes sure that nature’s best apple reaches you perfectly.
Pure Control
Our apples are scanned outside and inside to ensure they are perfect. Even with that technology, each apple is still checked by hand before making it into a Mr Apple Box.
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