Russet – can actually be a good thing for flavour.  Apples with russet are often sweeter than apples growing next to them with perfect skin.  Some people see an apple with ‘russet’ on the skin and think there must be a defect – but it’s usually just an indication that there have been droplets of moisture sitting on the apple whilst it has been growing during Spring.  

At Mr Apple, most of our orchards are close to the coast which means that sea breezes naturally help to keep things dry in the orchards; but especially rainy or humid Springtime, or if there is a lot of fruit or leaves on the tree, can mean that the apples don’t dry out as quickly – and the moisture sitting on the skin can cause the russet.  There is nothing wrong with the fruit and it can often be sweeter – so don’t reject our russetted apples and know that they are safe to eat – and delicious!

Our 5 point promise in a box.

Pure Control

Our 5 point promise in a box.

Our apples are scanned outside and inside to ensure they are perfect. Even with that technology, each apple is still checked by hand before making it into a Mr Apple Box.

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Nature is fascinating

Pure Expertise

Nature is fascinating

Nature is fascinating. It’s clever, intricate, and pure. Whilst you can’t improve on pure perfection, you can care and look after it. So, when nature stops, science takes over. Our world-leading tools and technology makes sure that nature’s best apple reaches you perfectly.

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Pure Water

Pure Place

Pure Water

The water in Hawke's Bay comes from the pure rain that falls in the ranges and meanders along the plains, helping create the perfect environment for fruit to grow

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