July 21, 2023
We know our apples! In fact, Mr Apple can trace each carton of apples back to the small block of land on the very orchard on which they were grown. This means that we can assure the safety of every box of apples we deliver.
We can trace each carton that arrives in market, right back to the orchard it came from.
But that's not all, we know a whole lot more about our apples. Each carton we send contains every bit of information about the life of the apples inside. We know which trees the apples came from, we know who picked the apples, we know which of our trucks picked up the apple bin from the orchard and brought it to our cool store.
We also know the exact moment the apple went through our pack house and made it into the carton. We know which truck took it to our final cool store, the container it was loaded into and the ship that took it to your country and where it was taken off the ship.
Some might call this level of detail obsessive, but that's what it takes to ensure the safety of every single one of our apples.
Pure Control
Our apples are scanned outside and inside to ensure they are perfect. Even with that technology, each apple is still checked by hand before making it into a Mr Apple Box.
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Pure Expertise
Nature is fascinating. It’s clever, intricate, and pure. Whilst you can’t improve on pure perfection, you can care and look after it. So, when nature stops, science takes over. Our world-leading tools and technology makes sure that nature’s best apple reaches you perfectly.
Pure Place
The water in Hawke's Bay comes from the pure rain that falls in the ranges and meanders along the plains, helping create the perfect environment for fruit to grow
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