Pure PLACE, Pure EXPERTISE, Pure CONTROL, Pure SAFETY, and Pure DELIGHT. That’s our Five Point Promise, and it inspires us to do everything we can to find better ways to deliver you the best apples in the world.
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Colour and crunch, sweetness and refreshment – that’s the Pure DELIGHT you’ll feel when you bite into a Mr Apple apple. You can taste the natural goodness of the orchard where it was perfectly grown.
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We put safety first with every apple we ship. From natural pest control, to full traceability, and working with global organisations on cutting edge safety control - food safety at Mr Apple is important in every aspect of our operation, all the time.
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Mr Apple is from Hawke’s Bay, New Zealand, a place where you can’t help but be inspired by nature. It’s the long hours of summer sunshine, cooled by sea breezes, with a touch of frost in the winter - the perfect conditions that our apples love to grow in. Hawke's Bay is the first place in the world to see the sun - and we think it’s the best place in the world to grow apples.
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To protect our apples we work with nature, not chemicals. These little devices on the tree give off a pheremone that confuses male moths and stops them being able to breed and infest our apple trees.
Read moreApples have been grown commercially in New Zealand for over 100 years. New Zealand’s natural environment makes a perfect place for growing apples – cool winters, warm spring, good sunshine hours natural rainfall with a relatively dry growing season.
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Our people know their apples. They’re apple experts who have grown up around apples and have been in the industry for decades. They also know their technology. They embrace technology and push the boundaries of what is possible, all to help make our apples even better.
Read moreMr Apple is from Hawke’s Bay, New Zealand, a place where you can’t help but be inspired by nature. It’s the long hours of summer sunshine, cooled by sea breezes, with a touch of frost in the winter - the perfect conditions that our apples love to grow in. Hawke's Bay is the first place in the world to see the sun - and we think it’s the best place in the world to grow apples.
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