Pure Delight
Pure Delight

Pure Delight

Colour and crunch, sweetness and refreshment – that’s the Pure DELIGHT you’ll feel when you bite into a Mr Apple apple. You can taste the natural goodness of the orchard where it was perfectly grown.

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Working with Nature
Pure Delight

Working with Nature

To protect our apples we work with nature, not chemicals. These little devices on the tree give off a pheremone that confuses male moths and stops them being able to breed and infest our apple trees.

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Hawke’s Bay - what makes it good for apples?
Pure Place

Hawke’s Bay - what makes it good for apples?

Apples have been grown commercially in New Zealand for over 100 years. New Zealand’s natural environment makes a perfect place for growing apples – cool winters, warm spring, good sunshine hours natural rainfall with a relatively dry growing season.

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Pure Place
Pure Place

Pure Place

Mr Apple is from Hawke’s Bay, New Zealand, a place where you can’t help but be inspired by nature. It’s the long hours of summer sunshine, cooled by sea breezes, with a touch of frost in the winter - the perfect conditions that our apples love to grow in. Hawke's Bay is the first place in the world to see the sun - and we think it’s the best place in the world to grow apples.

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We only do apples
Pure Expertise

We only do apples

At Mr Apple, we only grow apples. It’s all we know, and we’re obsessed with growing the best apples in the world. Apples have been grown in Hawke’s Bay for 150 years and Mr Apple’s apple know-how has been passed down by all the people who grew apples before us. Mr Apple has been growing apples for over 20 years. At Mr Apple we have x people who have worked here for more than 20 years - we’re a bit obsessed with apples and we live apples every day.

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Hawke’s Bay - what makes it good for apples?
Pure Place

Hawke’s Bay - what makes it good for apples?

Apples have been grown commercially in New Zealand for over 100 years. New Zealand’s natural environment makes a perfect place for growing apples – cool winters, warm spring, good sunshine hours natural rainfall with a relatively dry growing season.

Read more
Nature around orchards
Pure Place

Nature around orchards

We love birds! Having them in our orchards means they can control the kind of pests we don't want near our apples. It's just another way that working together with nature helps us grow better apples for you. Our Orchards are a special place - as the seasons change there's always something to do to help care for our trees and fruit. We're proud to live and work in Hawke's Bay - the perfect place to grow apples

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