Our world class food safety and traceability systems reduce risk and give peace of mind.
Mr Apple has food safety and traceability certifications from some of the most demanding programs in the world.
GlobalG.A.P. + GRASP
Tesco Nurture Scheme
Waitrose and Marks and Spencers Certification
Pipfruit New Zealand industry IFP Programme
Pipfruit New Zealand industry Apple Futures II Programme
Plus others as specifically required by global customers
BioGro export registered
TPPA (Tesco Post-Harvest Audit)
New Zealand Customs Secure Exports Scheme (SES)
USA FDA registered
USA USDA registered
NZ MPI Accredited
Phytosanitary programme registered for Taiwan, China and Japan markets
Plus other customer-specific compliance requirements
Investing in Traceability for Our Customers
Food safety has become a major issue world-wide, and particularly in Asia. So the New Zealand apple industry has invested heavily over many years to ensure the minimum of human intervention in its growing practices, opting instead for biological pest and disease management, making our apples almost indistinguishable from organic fruit.
Mr Apple has invested $4 million dollars in the most sophisticated and comprehensive traceability system in NZ, “MAX”.
We can trace cartons from arrival destination all the way back through transport, documentation, packhouse (including time, day, run, pallet and carton number) right back to the truck, the orchard, the bay the apple came from and the picker who picked the fruit.
Our traceback system also links to spray diaries, which provide information on what, when, where and who grew the apple in question.
Mr Apple also conducts extensive residue testing each year to ensure fruit integrity destined for certain markets.
Recently published international data shows that New Zealand apples contain between 19 and 28 times less residues than either the US or Chile, and even much more significantly lower than other countries with which we compete.
Mr Apple has invested heavily in developing quality systems software to manage crop forecasting, bin inventory, fruit maturity, packhouse management, coolstore inventory, sales planning, shipping and logistics, orchard budgeting, management reporting and spray application.
This comprehensive and fully transparent system allows complete traceability of all product from orchard to coolstore to market.
Mr Apple’s integrated MAX system enables complete product traceability.