Mr Apple employs over 2,200 people who are passionate about apple quality.

As CEO I maintain very strong links to predominantly European and UK sales base and oversee all sales and marketing strategies for the business.

I say to my guys: I don’t just want to know we’ve had a good result this year. I want them to tell me why and how we got it, so that we can do better and repeat it year after year.

I’ve been in the apple business in New Zealand a long time and I’ve realised that success is really simple. It just takes two things:

1. First, you’ve got to grow high quality apples.
2. And second, you’ve got to have customers who get that investing in high quality apples grows their sales.

Things you should know about Andrew:

• Known as Curly
• Nelson born and bred and grew up on the family orchard
• Learning to love the Cloud
• Fond of a flat white
• Married with three teenagers

Growing up on a vegetable farm in Pukekohe, produce is in my blood, so the fact that I have spent 31 years exporting New Zealand fruit and vegetables to over 40 countries will come as no surprise. I joined Mr Apple as a Sales Manager 8 years ago and I have loved every minute of it. Things you should know about Andy:

• 31 years of selling produce
• Loves Lake Tarawera, late summer, lake like glass
• Proud husband and dad of two gorgeous daughters

I focus primarily on retail sales & distribution throughout the ROW Markets, as well as growing and maintaining relationships in North America and Europe.

I have been responsible for creating and building relationships in these markets successfully for Mr Apple for the past 3 years.

Things you should know about Ben:

• Involved in the export / import Produce Industry since 2001
• Hails from sheep & beef farms in Gisborne – the first city to see the sunrise in the world each morning
• Big sports fan, and can be quite often found on a tennis court or up the mountain snowboarding
• At home kept in line by Penny and their son Carter