Every apple…our best apple


Mr Apple employs over 2,200 people who are passionate about apple quality.

This includes 340 full-time staff and up to 1,600 seasonal workers who all share one thing in common – a commitment to exporting quality apples.

Mr Apple's Sales Team is experienced, knowledgeable and committed to delivering the right apple to meet each customer's needs.

Andrew van Workum


As CEO I maintain very strong links to predominantly European and UK sales base and oversee all sales and marketing strategies for the business.

I say to my guys: I don’t just want to know we’ve had a good result this year. I want them to tell me why and how we got it, so that we can do better and repeat it year after year.

I’ve been in the apple business in New Zealand a long time and I’ve realised that success is really simple. It just takes two things:

  1. First, you’ve got to grow high quality apples.
  2. And second, you’ve got to have customers who get that investing in high quality apples grows their sales.

Things you should know about Andrew:

  • Known as Curly
  • Nelson born and bred and grew up on the family orchard
  • Learning to love the Cloud
  • Fond of a flat white
  • Married with three teenagers

Andy McDougall

Sales Manager - Wholesale

Andy McDougall joined Mr Apple NZ Ltd in 2006 and for the past 13 years has been their Wholesale Sales Manager.

Andy grew up on a family owned 1,000 acre Vegetable Farm south of Auckland in the Pukekohe region.

After attending boarding school in Auckland, Andy went on to complete a Bachelor Degree of Horticultural Science at Massey University in Palmerston North, majoring in marketing.

Andy has spent the past 35 years exporting New Zealand fruits & vegetables worldwide to over 40 different countries, with previous positions as General Manager of Kiwi Harvest Ltd in the 1980’s, General Manager International of Chiquita Brands NZ Ltd in the early 1990’s, going on to establish his own company Fresh Pacific Marketing Ltd for 8 years before doing a Joint Venture with Freshmax Group in the early 2000’s.

Andy’s always had a keen interest in sports especially Rugby, Water & Snow Skiing, Triathlons, Boating, and Gardening.

Andy is married with 2 teenage daughters.

Ben McLeod

Sales Manager - Retail

I focus primarily on retail sales & distribution throughout the ROW Markets, as well as growing and maintaining relationships in North America and Europe.

I have been responsible for creating and building relationships in these markets successfully for Mr Apple for the past 3 years.

Things you should know about Ben:

  • Involved in the export / import Produce Industry since 2001
  • Hails from sheep & beef farms in Gisborne – the first city to see the sunrise in the world each morning
  • Big sports fan, and can be quite often found on a tennis court or up the mountain snowboarding
  • At home kept in line by Penny and their son Carter