Every apple…our best apple


We have turned the art of growing apples into a SCIENCE.

Our detailed attention to the science of quality means our customers get a more consistent apple with a longer shelf-life.

Want to see how?

We’ve invested significantly in growing and cutting-edge packhouse technology to ensure our customers get both quality and consistency.

Growing – Meeting Our Customers’ Needs

Mr Apple operates 13 orchard management groups, covering 53 Global-Gap accredited orchards which have over 1,000 hectares of prime Hawke’s Bay land.

Over the past five years, Mr Apple has spent $8 million dollars re-grafting 180ha of orchards to new high colour varieties to provide our customers with a more comprehensive choice of apples.

We have also invested over $1.5 million dollars in 800 kilometres of reflective foil in order to grow more high profit, high colour varieties ensuring higher packouts and consistent availability.

Harvesting - Using Science for a Longer Shelf Life

By focusing on the apple, Mr Apple leads the market in terms of maturity harvesting. Our fruit is harvested only when it meets stringent maturity standards, including brix, firmness and starch.

Accurate maturity harvesting is a key reason why Mr Apple apples last longer and store better with limited loss in quality.

Our comprehensive, science-based approach means we are apple led, not market led, when it comes to making harvesting decisions.

Grading - Automated Defect Grading Removes Human Error

In the apple business, bruising matters because all shoppers, no matter where they are in the world, buy apples with their eyes.

Mr Apple has invested $2.5 million dollars in a world leading Compac Sorting Equipment defect grader, which instantly analyses an apple, seeing 100% of the fruit’s surface, including defects in/around the stem.

This significantly improves consistency; and once customer specifications are set, all cartons are packed to the same specification.

Packing – Confidence in Quality and Consistency

Our investment in technology throughout the harvesting and packing process allows us to minimize our apple handling.

Defect grading means our customers can be confident they are getting the exact grade they are buying, with every carton in that grade exactly the same as the other.

This means retailers will minimise the risk of their customers returning prepacked fruit because the bag is underweight, or an oddment of sizes.

Packaging – Minimise Shrinkage with Stronger Cartons

Our cartons are 30% stronger to protect your investment and save repacking.

A Mr Apple carton assures you won’t incur additional staff costs, carton costs and lost sales as a result of needing to re-grade, re-sort and re-pack damaged fruit.

Whether our customers want cartons or Euro boxes, trays or bagged fruit, big or small apples, across a range of varieties, we can supply it all.

Cool Chain – You’ve Got to Lock That Quality In

Mr Apple has invested over $5 million in state of the art forced air cooling with the capacity to SmartFresh, pre-cool, store, & CA store over 25,000 pallets.

During our harvest, we cool 800 pallets of apples a day from a field temperature of 22C down to a pulp temperature of less than 2 degrees.

Our apples last longer because we lock in the quality from the moment they are picked giving our customers the flexibility they need to sell them over a longer period of time.

Shipping – Timely, Automated and Fast

Our in-house team is dedicated to ensuring your shipments are completed on time to meet cut-off times for sales, and our in-house logistics system is fully automated to ensure the correct delivery to you.

We work with our agent to ensure your delivery requirements are captured and actioned immediately and documents are delivered in a timely fashion.

And we have relationships with multiple shipping lines to accommodate distribution of sales to market all season long.